Tag Archives: Road Safety Education

Can Social Media Promote Road Safety Education?


Today, road safety education is one of the key challenges in human and fiscal developments. Most of the youngsters ageing from 15 to 29 die due to road related accidents. And it is expected that road crashes will soon become the world's seventh leading cause of death.

In the past, there were no sufficient resources for the government to make people understand about the importance of road safety education. The non availability of resources has been a major problem for both low income and middle income countries. It is not the government alone getting the benefit from decreasing road related accidents. 

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Importance of Student Road Safety Education

Two key benefits enjoyed by businesses through safer roads are an improved global supply chain performance and enhanced employee health and safety. Road safety education will be far more effective when you give it via online as you can reach a wide range of audience. Hence, social media is an excellent platform for promoting road safety education.

Role of social media in promoting road safety education

Social networks are the best platform for increasing public engagement and promoting positive behaviour on the roads. It is predicted that almost all countries around the world will use social networks for promotion within the year 2018.

With the help of social media, you will be able to interact with consumers frequently. Mainly through mobile phones in your pocket and also other internet connected devices. This is far more effective than promoting government campaigns in a traditional manner. A wide range of audience from different communities, language, culture, etc. can actively participate in open discussions via social media. This will highlight the significance of the road safety issue.

According to psychologists, if a person finds out that another person of a distinct behaviour shares the same opinion as his, then that personal beliefs are said to be strengthened. Hence, when you share a post against dangerous driving, your colleagues as well as friends will obviously adopt these values and beliefs.

An effective social media post will persuade a consumer in such a way that mere listening of a message will be later turned into a desired behaviour or habit. Social media is a powerful tool to instigate publicity which creates awareness as well changes individual opinions.

Effect of social media on road safety

Using social media you will be able to work together with government on road safety and identify the best solutions for issues that thwart road safety. In this fast-paced life, even a hashtag or a shared post can influence millions of lives. The implication of road safety campaigns is better realised, via social media platforms. 

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 Is Road Safety Education Necessary for Children

Today there are so many opportunities in Facebook, Linkedin, and other social media to share your opinions. The target audience varies based on the type of social media. In the case of Linkedin, the target audience are professionals. But this is not the case of Facebook, there will be professionals, students, and the general public. For a social media such as Instagram, you can share pics and videos related to road safety to a wide range of audience.

Road safety is a key issue for everyone, which needs to be solved almost immediately. Social media is one of the main media by which road safety is put into the limelight by experts. You can reach a larger audience and persuade them to follow safe behaviour. Things will be a lot easier if you possess an account in the leading social media platforms and have followers, which enable you to convey messages to more people. Publishing press releases via social media sites can have greater impact than you think rather than giving a boring lecture. Thus, social media plays a significant role in imparting road safety education.

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Is Road Safety Education Necessary for Children


Are road safety awareness programs only for the age groups above 18? It might seem natural to implement lessons for that age group since it provides assistance to people  behind the wheels. However, such lessons should be given from a much younger age considering the present circumstances. Such lessons are needed because of many reasons.

1.Children being more independent

The need for such road safety awareness for children often stems from the single major fact kid's level of intelligence, coupled with their independence had given them access to motor vehicles at a far younger age than it used to be in the past. This has in turn resulted in a greater need of safety  lessons to be taught from a much earlier age than the prescribed minimal age for driving. Such lessons make children aware of the legal implications for driving without a license as well as the hazards of dangerous driving. These lessons also teach them about road safety measures while being a pedestrian.

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2. Rise in the number of working parents

It is common for both the parents to be working. ASO, the transport needs of their children are usually met by private or public transport facilities. Older children and teenagers resort to the use of two-wheelers such as bicycles. For them, awareness lessons taught properly can reduce the risk of untoward incidents on the road.

3.Increased number of single parents

As a result of increased number of divorced or single parents, children are often forced to be independent in school transportation. Road safety lessons, taught along with the curriculum can, therefore, help them to be safer and to grow as law abiding citizens in future.

4. Access to vehicles

Easy access to gadgets and technology can also mean easy access to vehicles. Teenagers are often attracted to racing bikes. Passion for such risky sports without a legal permit can, therefore, force them to adhere to illegal racing stunts often without much safety precautions. Road safety awareness programs can be implemented along with the traffic personnel which can curb such illegal practices and emphasizes the need for protective gears and proper precautionary measures.

5. Kids learn fast

Road safety  lessons taught at the proper age and manner can bring drastic changes in their lives. If properly taught from a young age, this can result in a future generation driving sensibly and abiding the laws. These safety lessons can, therefore, be considered as life skills needed for ethical driving for the society as a whole.

6. Children use the roads

Yes, road safety lessons are needed for children just because they also use the roads. It is their right to be aware of the safety measures provided by their parents and school authorities. Such lessons can help them to avoid dangerous situations while on the roads. Last, but not least is the greatest peace and happiness of the parents as they are being proud of their sensible and knowledgeable kids.

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7. Children learn from their parents and elders

With traffic violations being on the rise, children might tend to think that it is normal practice. For example, as more and more young generation avoid wearing helmet while riding two wheelers for convenience or fashion, kids might tend to believe that helmet is not necessary for being safe while riding. Such wrong beliefs can be difficult to change and can invite unwanted risks.

8. Kids lack the ability to accurately judge distance and speed

Children lack the sense to accurately judge distances and speeds like adults. Such miscalculations can often result in rush hour decisions at crucial times; for example, while crossing the road. Such situations can prove fatal if the crossing lacks a traffic signal and in the absence of traffic personnel. Road safety education can help children to be cautious in such situations and help them to make decisions appropriately and safely.

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